Software for your business, built by people who run software every day
We don't hand over code and disappear. We build it, launch it, host it and keep improving it, the same way we run our own 10 products.
What we do
Custom software
Web applications, dashboards and internal tools shaped around how your team really works.
- A working first version you can click through early
- Sign-in, roles and permissions done properly
- Automated tests from day one
Integrations and automation
Connect the systems you already pay for, and let repetitive work happen on its own.
- Calendar, payment and booking-platform connections
- Scheduled jobs and reminders
- Logs that show what happened and when
Websites and client portals
Fast, search-friendly websites and secure portals where your clients can sign in and get things done.
- Pages that load fast on any phone
- Forms that never lose a lead
- Set up for Google from launch
Hosting and IT support
We run what we build: servers, email, backups, security certificates and updates.
- Automatic deploys with no manual steps
- Daily backups
- One team to call when something needs fixing
How we build
The same way for our own products and for yours.
Understand the work
We start with the people, the decisions and the repeated tasks, before choosing any technology.
Ship a first version fast
You see working software early, so feedback is about the real thing, not a drawing of it.
Test and deploy automatically
Every change is checked by automated tests and goes live on its own. No one copies files by hand.
Run it and keep improving
We host, monitor and back up what we build, and keep making it better as your business changes.
Connected to the systems businesses already run on
The hard part of business software is rarely the screens. It's the connections: calendars that must never double-book, payments that must reconcile, data feeds with strict rules. These are the ones we've built and run in production.
Booking platforms
AirbnbBooking.comVrbo
Calendars
Google CalendarMicrosoft 365OutlookApple iCloudCalDAViCal feeds
Real estate data
PropTx IDXPropTx VOW14-year archiveCREA DDF
Payments
Stripe CheckoutStripe BillingCustomer portal
Health
CDAnet claims
Marketing
Meta AdsGoogle MerchantSearch Console
Messaging
EmailSMSPush notifications
Apps
App StoreiOS and Android appsInstallable web apps
Good fit
We work best with small and mid-sized businesses that have outgrown spreadsheets and off-the-shelf tools, and want one accountable team.
Your team works around the software
Double entry, copy-paste between systems, things that only one person knows how to do.
You need two systems to talk
A booking platform, a calendar, a payment system or an industry data feed that has to stay in sync.
Your website should bring in work
A site that loads fast, ranks, and puts every lead somewhere it can't get lost.
You want it looked after
Hosting, email, backups and updates handled by the people who built it.
Have a process that should work better?
Tell us where the friction is. We'll reply within one business day with how we'd approach it.